News | 29.4.2020

Metro-tukku's online store open to consumers

Wihuri Oy Aarnio Metro-tukku

Wihuri Oy Aarnio Metro-tukku, our wholesale business founded in 1901, has opened its online store to consumers. With this historical expansion of its business activities, the traditional wholesaler is responding to the fundamental changes taking place in the field of trade.

“The market transformation caused by the corona pandemic and the ensuing digitalization will definitely change consumer behavior permanently. We want to be part of this change,” says Juha Mattila, the Vice President & General Manager of Wihuri Oy Aarnio.

Online grocery shopping is increasing at an explosive rate, and especially during the corona pandemic, order and delivery services have gained a new sense of appreciation. The ease of buying and the resulting saving of time will keep driving customers online also in the future. Metro’s broad selection and large wholesale packages are definitely an interesting addition to the online grocery business.

Wihuri Oy Aarnio Metro-tukku is one of the leading wholesalers of daily goods in Finland. Having previously served foodservice and retail customers, Metro has a selection of around 20,000 items: fresh goods, frozen goods, general and specific merchandise, and a complete line of alcoholic beverages.

More sensible buying decisions – wholesale items in bulk straight to the door

“Online grocery shopping is not the future, it is happening now. We will take an important step in terms of the future. Above all, we offer consumers a great opportunity to make sensible buying decisions by offering them wholesale items in bulk. This can be of great help especially to families,” Mattila says.

At the moment, Metro’s online store delivers purchases to consumers in the Helsinki metropolitan area, Turku, Tampere, and Oulu. In addition to a broad selection of daily goods, Metro offers ready-made combinations, such as “weekend boxes” consisting of different types of snacks.

The story of Metro began in 1901 in Turku, where the 22-year-old Hjalmar Aarnio founded his first wholesale store. Metro is part of the global conglomerate Wihuri that has roots firmly planted in Finnish soil. Wihuri is one of the largest family companies in Finland and still owned by the same family. The current Chairman of the Board Antti Aarnio-Wihuri has led the company for over 50 years.

For further information, please contact:

Juha Mattila, Vice President & General Manager, Wihuri Oy Aarnio
juha.mattila(at), 040 589 3274

Mikko Poikolainen, Account Director, Wihuri Oy Aarnio
mikko.poikolainen(at), 050 575 5622