For us, responsibility comes from the heart and is rooted in our business. Our commitment to serving the needs of our business and stakeholders is guided by the values of openness, reliability, innovativeness and profitability. Just as we founded our company on strong values over 115 years ago, we are continuing our journey with those same guiding principles today.
Our Corporate Responsibility Approach, Frankly Wihuri, our values and Wihuri Code of Conduct guide the daily work in all countries, divisions and teams throughout the Wihuri Group.
FRANKLY WIHURI is our Group’s Corporate Responsibility Approach. The name originates from frankness, which is said to be very Finnish. For us as a Finnish family-owned company, frankness means being open, honest and transparent about the commitments we are making to responsibly grow our business. Our responsibility approach is a promise to ourselves and our stakeholders to be true to our values.
We have identified four common focus areas in the Corporate Responsibility Approach: Valued Partner, Extended Family, Roots and Planet. We are dedicated to advancing the four themes in our daily operations in all countries, divisions and teams throughout the company.
Whether we are working on land, sea or air, we have a responsibility to ensure that the resources and materials we rely on are responsibly sourced. High quality is an inseparable part of our promise to our partners.
As a family business, we view our employees as our extended family and want them to bring their best selves to work each and every day. We are dedicated to their self-care, well-being and career growth.
We are committed to ensuring the fair treatment of all who contribute to the production and distribution of our products across our supply chain.
We feel responsibility to do right by our planet, ensuring that our business operations give back more than they take.
Frankly Scorecard makes our responsibility targets measurable and will track development in four of our group-level corporate responsibility focus areas.
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